Case Study: USAID assesses COVID-19 campaign effectiveness with Premise

USAID assesses COVID-19 campaign reach across Tunisia’s 24 governorates with Premise

The customer, USAID, needed to assess the effectiveness of its COVID-19 awareness campaign and public hotline in Tunisia through its IBTCI/METAL Activity. The challenge was to gauge public exposure to the campaign and evaluate its impact on behavior change and vaccine sentiment. To do this, they partnered with the vendor Premise.

Premise deployed its smartphone app and Contributor network to conduct two rounds of surveys across Tunisia's 24 governorates. The solution gathered over 1,632 responses per round, providing a nationally representative sample that measured campaign awareness, preventative behaviors, and vaccine sentiment. The results showed social media had the biggest impact on behavior change and revealed shifting public attitudes, enabling USAID to understand the most effective communication mediums and rapidly detect necessary campaign adjustments.

USAID