Case Study: Mondelez International uncovers new packaging distribution gaps with Premise

Mondelez International uncovers 34% packaging rollout in 7 days with Premise

Mondelez International faced a challenge in Argentina where it needed to understand in real-time the extent to which new, sustainable packaging for its powdered drinks had been distributed to retail shelves. The company wanted to maximize its media investment by ensuring the new packaging was available to consumers. To address this, Mondelez leveraged the crowdsourcing services of Premise.

Premise provided a solution by gathering real-time data and images from over 250 retail stores in Buenos Aires. The results showed that only 34% of stores had the new packaging on display, which was determined within just seven days. This actionable data allowed Mondelez's sales and marketing teams to focus their efforts on specific stores to solve distribution issues and increase the new packaging's coverage.

Mondelez International