Case Study: CNFA boosts Georgian wine export promotion with Premise consumer insights

CNFA surveys 400 U.S. wine drinkers with Premise to boost Georgian wine exports

The customer, Cultivating New Frontiers in Agriculture (CNFA), sought to strengthen its promotional campaign for Georgian wine exports to the United States. They partnered with the vendor Premise to utilize its consumer insights survey service to establish a baseline understanding of U.S. consumer preferences and opinions.

Premise deployed a survey to 400 regular wine drinkers in key U.S. markets. The findings revealed promising prospects, showing that respondents ranked Georgian wines similarly to those from established regions like Australia and Argentina. The insights identified key opportunities for education on Georgia’s unique grape varieties and its history as the oldest wine-making region. These results equipped CNFA and the Georgian Wine Agency with the data needed to develop more effective promotional campaigns focused on these unique selling points.

Cultivating New Frontiers in Agriculture (cnfa)