Case Study: a major plant-based meat brand defines global expansion strategy with Premise

a major plant-based meat brand identifies 4 expansion markets in 5 days with Premise

The customer, a major plant-based meat brand, faced the challenge of identifying the best global markets for expansion. They needed to understand international product offerings similar to their own but found acquiring sales data to be prohibitively expensive and time-consuming. They partnered with the vendor Premise to overcome this challenge.

Premise deployed its Contributor network across multiple continents to capture in-store observations of plant-based meat alternatives. This solution provided real-time data and photos from nine countries within five days. The findings revealed significant variances in product placement and types, allowing the customer to quickly narrow down a shortlist of complementary markets like Spain and Thailand for further analysis and to educate their product innovation team on global offerings.