Case Study: Wellcome Collection reaches millions with PRELOADED’s Axon brain game

Wellcome Collection gets 3.5 million Axon gameplays in a month with Preloaded

The Wellcome Collection, a leading London exhibition space, sought to extend the reach of its "Brains: The Mind as Matter" exhibition through an engaging online game. They commissioned the vendor Preloaded to create a scientifically-grounded game that would make the complex subject of neuroanatomy accessible to a mainstream audience.

Preloaded developed Axon, a game set inside a foetal brain that models real biological phenomena. The solution combined scientific expertise with game design to create a challenging and enjoyable experience rooted in real science. The game was designed for portability and distributed through online games portals. This strategy was highly successful, resulting in over 3.5 million gameplays within the first month, making it one of Preloaded's most successful published games and achieving significant award recognition.

Wellcome Collection