Case Study: MSC Cruises boosts family exploration and play at sea with Preloaded’s Harbour Hunt

MSC Cruises launches 15–30 minute family scavenger hunt with Preloaded

The customer, MSC Cruises, faced the challenge of designing a low-threshold, engaging play activity for kids, teens, and families within the vibrant Harbour area of its new MSC World America ship. To help reimagine the future of play across its fleet, MSC partnered with the vendor Preloaded to create this experience.

Preloaded designed Harbour Hunt, a self-led scavenger hunt that uses a printed clue sheet with visual icons to encourage playful exploration. The solution was a huge hit, with overwhelmingly positive initial guest feedback. It successfully engaged families of all ages, requiring minimal staff support and culminating in an exclusive Discovery Club badge and handshake that children shared enthusiastically throughout their voyage.

MSC Cruises