Case Study: Merriam-Webster helps kids build vocabulary with PRELOADED’s Puku app

Merriam Webster trims vocabulary app data from 330MB to 4.5MB with Preloaded

Merriam-Webster, America's leading provider of language information, wanted to expand its audience by creating a vocabulary-learning app for children aged 8-12, an underserved demographic. They partnered with PRELOADED to leverage its expertise in creating engaging, award-winning content for kids and develop this new product.

PRELOADED created Puku, a subscription-based vocabulary app that uses gamification to help children learn. The solution featured a customizable pet that grows as the child masters words and allowed for the creation of custom word lists. PRELOADED's technical team successfully condensed Merriam-Webster's vast word data into a much smaller, optimized app. The project was a success, earning recognition including the Bologna Ragazzi Digital Award.

Merriam Webster