Case Study: LEGO creates a playful Fortnite adventure with Preloaded

Lego launches 7-zone LEGO Smoothie Odyssey with Preloaded

The LEGO Group, a globally recognized toy brand, sought to extend its ethos of play into the digital realm for children aged 10-12 through a strategic partnership with Epic Games on the Fortnite platform. To achieve this, they partnered with the vendor Preloaded to create a new LEGO Island experience that would provide a healthy, engaging, and imaginative play platform.

Preloaded designed and developed LEGO Smoothie Odyssey, a cosy adventure game within Fortnite. The solution was built using Unreal Editor for Fortnite (UEFN) and was co-created with the target audience to ensure it balanced explorative, cooperative, and role play. The resulting product is a vibrant story-world where players explore, collect ingredients, and run a smoothie bar, avoiding harmful game loops to promote healthy play. Preloaded's work was recognized with a Lovies Games People's Choice Award and a Bronze award, with the customer's VP of Marketing praising their vision, technical expertise, and collaborative speed.

Lego