Case Study: Landsec U+I engages young audiences with a playable Lewisham masterplan in Fortnite by Preloaded

Landsec U+I launches Lewisham x Fortnite in 2 weeks with Preloaded

Landsec U+I, a developer working on the redevelopment of Lewisham Town Centre, faced the challenge of engaging younger audiences and young families in their public consultation. They needed a way to transform their architectural plans from drawings and models into something compelling and playable to help the community understand the impact and scale of the project. They approached the vendor, Preloaded, to create a solution using Fortnite's UEFN platform.

Preloaded implemented a custom Fortnite experience that allowed players to explore a digital version of the masterplan. The solution featured fast-paced, team-based gameplay that encouraged exploration and spatial orientation. The launch weekend was a roaring success, with the local public and youth engaging through competitive events held in the Lewisham Shopping Centre atrium. Preloaded successfully delivered an innovative and effective new way for Landsec U+I to connect with a younger demographic about the future of their city.

Landsec U+I