Case Study: Kimberly-Clark helps UK allergy sufferers manage pollen season with Preloaded’s Pollen Pal app

Kimberly-Clark launches Pollen Pal with Preloaded, surpassing 100,000 downloads

Kimberly-Clark, the maker of Kleenex, faced the challenge of modernizing its hyper-local pollen tracking website into a more responsive and personalized mobile-first tool to better support allergy sufferers across the UK. They re-engaged the vendor Preloaded following previous successful work to reimagine the digital experience for a growing user base with evolving expectations.

Preloaded designed and developed a completely new native app for iOS and Android, which preserved trusted data while adding smart new features like location-specific forecasts, pollen type differentiation, and personalized alerts powered by a symptom tracker. The solution was a significant success, achieving a 4.2-star rating on the App Store and surpassing 100,000 downloads on Google Play, transforming the seasonal utility into a proactive health tool that users described as "essential."

Kimberly-Clark