Case Study: Channel 4 Education helps teens explore death and philosophy with Preloaded’s The End

Channel 4 Education sparks 2.8 million levels played with Preloaded

The customer, Channel 4 Education, faced the challenge of creating a positive and engaging way to help UK teens, the majority of whom are agnostic or atheist, better understand and deal with the concept of death. They commissioned the vendor Preloaded to create a free online web-game that would encourage debate and help young people form their own views on life and mortality.

Preloaded developed "The End," a philosophical puzzle game that used a unique "Death Dial" mechanic to map players' attitudes onto a landscape of famous thinkers based on their answers to binary questions. The solution was highly successful, with players answering over 1 million questions and playing the equivalent of 4,658 days. The game received an overwhelmingly positive response, an average session time of over 30 minutes, and was recognized with several industry award nominations.

Channel 4 Education