Case Study: Channel 4 engages teens with the 1066 educational game by Preloaded

Channel 4 drives 2.5m plays with Preloaded’s 1066 game

Channel 4 commissioned Preloaded to create an online educational game to accompany a two-part drama documentary about 1066. The challenge was to develop a historically accurate interactive experience that would engage and entertain a hard-to-reach demographic of 10-16 year olds, providing standalone content with significant longevity beyond the TV broadcast.

Preloaded developed a unique multiplayer strategy game that balanced factual accuracy with engaging gameplay. The solution put players in direct control of armies, incorporating mini-games and a striking visual style. The game was a success, receiving an overwhelmingly positive response and achieving 2.5 million plays since its May 2009 launch. The project relied on its own quality and compelling content to drive audience sharing and engagement, with the multiplayer mode being a key factor in its distribution and traffic.

Channel 4