Case Study: Art Fund inspires children to celebrate biodiversity with Preloaded’s Wild Escape digital world

Art Fund launches The Wild Escape for hundreds of museums and schools with Preloaded

The customer, Art Fund, faced the challenge of raising awareness about biodiversity loss and inspiring hundreds of thousands of children to visit museums and respond creatively to this environmental crisis. To address this, they partnered with the vendor Preloaded to create a major new project and digital experience.

Preloaded designed and built an innovative digital art tool and an ever-expanding online world for The Wild Escape. This solution allowed children to capture and digitize their own artwork of creatures, release them into a shared digital ecosystem, and witness the collective impact of their creativity. The project successfully launched, building long-lasting networks between schools and museums and empowering children to celebrate UK wildlife through a large-scale collaborative artwork.

Art Fund