Case Study: CIGA Design validates crowdfunding potential with Prelaunch.com

How Prelaunch.com Predicted the CIGA Design’s Success in Crowdfunding

CIGA Design, an award-winning Chinese watch manufacturer, faced significant market uncertainty and financial risk when launching innovative new watch designs, particularly during the volatile economic climate of the pandemic. To mitigate this risk before committing to full-scale production, the customer collaborated with Prelaunch.com to validate market demand and gauge consumer reception for its new timepieces.

Prelaunch.com implemented a comprehensive, three-direction validation process for CIGA Design, encompassing market, price, and consumer insight analysis. This data-driven solution involved creating targeted landing pages, running surveys, and utilizing an AI tool to analyze customer feedback. The results were highly successful; the validated Black Hole watch raised $141,536 from 460 backers in its subsequent crowdfunding campaign, and the Eye of Horus watch was strategically positioned for market success with an optimized price point.

CIGA Design