Case Study: KittySpring raises $737,742 on Kickstarter with Prelaunch.com

How KittySpring Raised $700k+ With the Help of Prelaunch.com

KittySpring, a company developing a non-electric water fountain for cats, was concerned about potential product launch failure before investing in development and a crowdfunding campaign. They turned to Prelaunch.com and its product-market fit validation tool to test their idea and mitigate this risk.

Prelaunch.com implemented a validation campaign to test market interest, price points, and messaging for KittySpring. This process identified the optimal product positioning, a higher price point of $35 that resonated better with customers, and the most effective audience. As a direct result of this data-driven preparation by Prelaunch.com, the subsequent Kickstarter campaign was 450% funded in under 40 minutes and ultimately raised over $737,000.

KittySpring

Rayman Wu

CEO