Case Study: Agwa discovers real buyer preferences and launch-ready insights with Prelaunch.com

How Agwa validated their home gardening solution based on bullet-proof insights from ready-to-buy customers

The customer, Agwa, sought to validate their product concept and pricing for an AI-assisted home garden unit, specifically to determine whether a smaller or larger version would be more successful. They turned to the vendor, Prelaunch.com, and utilized its platform to gather meaningful, quantitative data from genuinely interested potential customers rather than relying on traditional market research.

Prelaunch.com implemented a solution where interested visitors could reserve the product with a small deposit, confirming their buying intent before answering detailed surveys. The results revealed a significant disparity: while traditional research suggested a 60% preference for the smaller unit, Prelaunch.com's data showed that 81% of ready-to-buy customers actually purchased the larger version. This insight, along with the discovery of unexpected use cases and customer segments, allowed Agwa to confidently proceed with their launch with a predicted initial revenue of $61,000-$116,000.

Agwa