Case Study: Rossmann boosts conversion and revenue with Prefixbox

ROSSMANN boosts revenue from search users by 6% with Prefixbox

ROSSMANN, one of Europe's largest drugstore chains, was looking for a way to boost its online revenue, conversion rate, and average order value. Their challenge was to streamline the shopping experience for customers who often purchase multiple products at once. To address this, they partnered with Prefixbox and its AI-powered search solutions.

Prefixbox implemented its AI Search suite, including the Related Searches module and AI-based synonym mining. This provided shoppers with intuitive keyword and product suggestions, guiding them to relevant items and eliminating zero-result search pages. The solution was highly successful, leading to a 6% increase in revenue from search users and a 7% increase in conversion rate for ROSSMANN.

ROSSMANN