Case Study: Rossmann boosts revenue and transactions with Prefixbox Related Categories

ROSSMANN boosts revenue 11% with Prefixbox Related Categories

ROSSMANN, a major European drugstore chain, wanted to measure the additional impact that Prefixbox's new Related Categories module would have on key performance indicators for its ecommerce site.

Prefixbox implemented an A/B test for its Related Categories module on ROSSMANN's website. The solution provided data-driven category suggestions on search result pages and in autocomplete. This resulted in an 11% increase in online revenue and a 9.1% increase in transactions for the test group, demonstrating the significant value Prefixbox's module delivered.

ROSSMANN