Case Study: Praktiker boosts search efficiency and online revenue with Prefixbox

Praktiker - Customer Case Study

Praktiker, a leading DIY store chain in Hungary, wanted to improve the effectiveness of its ecommerce search so customers could find products more easily on Praktiker.hu. To address this challenge, the company worked with Prefixbox and its online search service to enhance search suggestions and overall search performance.

Prefixbox implemented autocomplete, synonym suggestions, typo handling, and search analytics to make product discovery faster and more relevant. The results were strong: no-result searches decreased by 31%, average cart value increased by 19%, and search users were three times more likely to make a purchase, delivering a measurable boost to Praktiker’s online revenue.

Praktiker

Szilvia Burka

Head of Marketing and Online Services