Case Study: Praktiker boosts revenue with Prefixbox AI Search

Praktiker boosts revenue 26% with Prefixbox AI Search

Praktiker, a leading DIY retailer in Hungary, wanted to test if a new AI-powered search engine could outperform their existing, already-optimized text-based search solution from Prefixbox. Their goal was to see if this upgrade could significantly increase their key performance indicators.

Prefixbox implemented its AI Search Engine, which combines vector search, large language models, and keyword search technologies to understand shopper intent. This solution led to substantial improvements, including a 25.7% increase in revenue, a 25.4% rise in average order value, and a 5.4% growth in search result clicks for users of the new system during a four-week A/B test.

Praktiker