Case Study: Praktiker boosts average order value with Prefixbox

Praktiker boosts average order value by 19% with Prefixbox

Praktiker, a leading DIY store chain in Hungary, faced the challenge of optimizing their high-traffic online store to help shoppers find products more efficiently and to increase conversions and revenue. They partnered with the vendor Prefixbox to implement its AI-powered search solution.

Prefixbox addressed this by implementing its search solution, which included a Rich Autocomplete feature to decipher user intent, a typo-tolerant search function, and a detailed analytics dashboard. This solution successfully decreased Praktiker's zero result search rate by 31% and increased their average order value by 19%, leading to a significant improvement in the overall user experience and measurable revenue growth.

Praktiker