Case Study: MediaMarkt boosts search revenue and conversion with Prefixbox

MediaMarkt increases mobile revenue 11% with Prefixbox

MediaMarkt, a multinational consumer electronics retailer, wanted to optimize the search function on its online store to decrease zero result search pages and increase conversion rates and revenue. To meet this challenge, they partnered with the vendor Prefixbox to implement its AI-powered search and discovery solutions.

Prefixbox implemented its Rich Autocomplete and Related Searches modules on both desktop and mobile platforms. This data-driven approach provided shoppers with intelligent query, category, and product recommendations. The solution delivered significant results for MediaMarkt, including an 8% increase in mobile conversion rate, an 11% increase in mobile revenue, and a 7% decrease in zero result searches on desktop. Prefixbox helped MediaMarkt achieve its goals of a more efficient and profitable search experience.

MediaMarkt