Case Study: Hungary’s Biggest Online Pharmacy boosts conversion with Prefixbox Product Recommendations

Hungary’s Biggest Online Pharmacy boosts conversion 7x with Prefixbox

The customer, one of Hungary's biggest online pharmacies, needed evidence of the value added by new e-commerce modules. The vendor, Prefixbox, implemented a free trial of its AI Recommend solution, specifically its Personalized and Complementary Product Recommendations modules, to demonstrate their impact on key business metrics.

Prefixbox's solution placed personalized and complementary product recommendations strategically across the site. The implementation delivered exceptional results, including a 7x higher conversion rate for users who clicked on recommendations. This contributed to product recommendations generating 17.5% of all revenue and 14.4% of all transactions, leading to an overall 11% increase in online revenue for the pharmacy.