Case Study: Gunfire achieves a 27.6% revenue increase with Prefixbox AI Search

Gunfire boosts revenue 27.6% with Prefixbox

Gunfire, a pan-European online store for airsoft equipment and tactical gear, partnered with Prefixbox to quantitatively measure how a more advanced search solution could impact their business KPIs. The challenge was to determine if Prefixbox's technology could outperform their existing custom-built search function.

Prefixbox implemented an A/B test comparing its Semantic Search Engine, including Rich Autocomplete and Related Products modules, against the original solution. The test results were significant, with Prefixbox driving a 27.6% increase in revenue, a 28% rise in average purchase value, and a 21% increase in transaction volume, demonstrating a direct and positive impact on Gunfire's key business metrics.

Gunfire