Case Study: Merle Norman Cosmetics® Achieves 83% Redemption and 36% Higher Spend with Preferred Patron Loyalty

Merle Norman Cosmetics® boosts redemption to 83% and spend 36% with Preferred Patron

A Merle Norman Cosmetics® franchisee faced the challenge of moving beyond profit-eroding blanket discounts and senior promotions to reward its loyal customer base. To modernize engagement and protect margins, the franchisee partnered with vendor Preferred Patron to implement its Cosmetics Franchise Loyalty Program, a mid-market customer retention software platform.

The Preferred Patron solution provided a data-driven, points-based loyalty system with automated communications. This shift from discounts to structured rewards yielded significant measurable results, including an 83% reward redemption rate in the latest period and a 36% increase in average customer spend per visit over three years.

Merle Norman Cosmetics®