Case Study: an independent plastic surgery and aesthetics practice increases repeat visits and referrals with Preferred Patron loyalty software

Independent Plastic Surgery and Aesthetics Practice boosts repeat visits 3x with Preferred Patron

This independent plastic surgery and aesthetics practice faced the challenge of relying on costly and unpredictable digital advertising for growth while its large base of existing patients remained under-engaged. With rising customer acquisition costs and untapped revenue from past patients, the practice needed a systematic way to improve patient retention and referrals without eroding margins through discounts. They implemented the Preferred Patron™ loyalty platform to address this.

Preferred Patron provided a patient retention software solution that automated rewards, tracking, and communication. This shifted the practice's focus to nurturing existing relationships. The measurable results included a 3x increase in repeat visits, a 2x growth in referral rates, and an increase in patient lifetime value to over $10,000. The vendor's platform also drove high email engagement and reduced the practice's dependency on external marketing spend.