Case Study: Books Inc. boosts engagement and retention with Preferred Patron Loyalty™

Books Inc. boosts customer engagement by 25% with Preferred Patron

Books Inc., an independent bookstore and gift retailer with nine locations, faced challenges with its outdated paper-based loyalty program. The system provided no customer insights or consistent experience across stores. To modernize their strategy, they partnered with Preferred Patron to implement its Preferred Patron Loyalty™ Growth Edition platform.

The solution provided a centralized digital loyalty program with real-time tracking and automated communications. As a result, Preferred Patron helped Books Inc. achieve a 25% increase in customer engagement and a 45% improvement in customer retention, while gaining valuable visibility into customer behavior across all locations.

Books Inc