Case Study: Barstool Sports achieves reliable media data orchestration with Prefect

Barstool Sports cuts data issues and scales ETL 3-4x with Prefect

Barstool Sports, a major digital media company, faced a significant challenge in orchestrating data from its vast content network across podcasts, e-commerce, and thousands of social media accounts. Their initial solution, built on TypeScript Lambdas, lacked observability, reliable retries, and alerting, leading to frequent data gaps that directly impacted their advertising revenue by preventing them from reliably proving content reach to advertisers.

By implementing Prefect, Barstool Sports rebuilt its entire data orchestration platform. The solution provided the observability and reliability their business required. The results were transformative: one dedicated data engineer using Prefect replaced several part-time engineers, multiplied the number of ETL flows by three to four times, and virtually eliminated constant data issues. This allowed the company to confidently prove campaign performance to advertisers and gain real-time visibility into critical business operations.

Barstool Sports