Case Study: Triumph Lingerie achieves 42% higher conversion rate and 63% lower CPA with preezie's nextbuy

Triumph Lingerie sees boost in conversion rate & lower CPA

Triumph Lingerie, a global lingerie retailer, needed to find new, high‑intent audiences as advertising on social channels became less effective and more expensive. To boost online conversions and expand reach beyond paid social and search, Triumph partnered with preezie and adopted their nextbuy brand‑to‑brand affiliate solution.

Using preezie’s nextbuy widget on the checkout confirmation page to cross‑promote with non‑competing brands, Triumph drove a step change in performance: nextbuy traffic converted at 7% (1.7x their site average of 3.99%), about 96% of that traffic were new customers, and the channel delivered a 42% higher conversion rate and 63% lower cost‑per‑acquisition versus Google Ads. preezie’s network also outperformed Facebook campaigns, delivering 22% more revenue, 14% higher average order value and 6% more transactions.

Triumph

Emma Northfield

Ecommerce Manager