Case Study: Sportitude achieves a 9.7% conversion rate and 45x ROI with preezie

Sportitude’s shoe finder converts at 9.7%

Sportitude, an online retailer with more than 5,000 shoes, needed a simple way to guide customers to the right running shoe and remove irrelevant options but didn’t have the development capacity to build a finder in-house. They chose preezie for its out-of-the-box shoe finder and local Australian support, which matched their feature and collaboration needs.

preezie implemented a quick integration using Sportitude’s product data feed and a small script, then worked with the team to fine-tune the experience. The preezie solution has driven a 9.7% conversion rate for users who start the workflow, a 15% uplift in average order value, and an overall ~45x return on investment, with tens of thousands of customers having used the tool to date.

Sportitude

Roumen Staykov

Founder and CEO