Case Study: PUMA achieves 7x higher conversion with preezie AI Shopping Assistant

Puma boosts conversion 7x with preezie

The sports brand Puma wanted to improve its online shopping experience by providing customers with immediate answers to product questions, particularly around sizing and fit, without placing a heavy manual management burden on its small team. To address this challenge, Puma partnered with preezie to implement its AI Shopping Assistant.

The solution from preezie was an AI assistant that delivered page-aware, always-current responses to shopper queries. This implementation resulted in a 7x increase in conversion rate, a 6.4% lift in average order value, and maintained a 99% response success rate, all while providing valuable customer insights with minimal manual effort required from Puma.

Puma