Case Study: My Linen achieves 357% higher email capture with preezie

My Linen supercharged their email capture rate by 357%

My Linen, an Australian linen retailer serving over 100,000 customers, wanted to give online shoppers a more guided and personalized browsing experience across its wide range of bedding, bathroom, and living products. The brand also needed a better way to capture first-party data and email sign-ups, especially as third-party cookie tracking became more limited.

Using preezie’s AI shopping experience and Klaviyo integration, My Linen captured shopper preferences through interactive journeys and pushed that data into its email marketing and automation workflows. The result was a 357% uplift in email captures, a 223% increase in conversion rate, and a 72% journey completion rate, while enabling more targeted and personalized retargeting emails.

My Linen

Joshua Pilt

Marketing Manager