Case Study: Icon By Design boosts email capture and conversions with preezie

Icon By Design boost their email capture rate by 491%

Icon By Design, a Scandinavian-inspired furniture brand in Australia and the USA, needed a better way to improve conversion rates, grow its email database, and adapt to Apple’s iOS 14.5 privacy changes. To address this, they turned to preezie and its retail experience platform to support guided shopping and lead capture, especially for their new US launch.

preezie implemented product recommendation journeys, pop-ups, widgets, and a timed lead-capture pop-up across Icon By Design’s sites, with the US store launched in just four days. The result was a 491% uplift in email captures, a 267% increase in conversion rate, a 41x ROI, and a 60% uplift in average order value, with 39% of sales generated through preezie.

Icon By Design

Jamie Frank

Head of Marketing