Case Study: Porter Davis achieves a 29% lead conversion and improved customer experience with preezie

How Porter Davis improved CX and saw a 29% lead generation conversion rate

Porter Davis, a leading Australian volume home builder, needed to improve its digital customer experience so buyers could quickly find the right home or house-and-land package from over 300 options. To solve this, Porter Davis partnered with preezie to create a more engaging, consultative online experience that mirrors speaking with a sales consultant.

preezie built the “Home Finder Wizard,” a question-driven recommendation engine that matches buyers to the best six options based on their priorities. After launch Porter Davis saw 70% of sessions engage with the workflow, 63% of those complete it, and a 29% conversion to leads — equal to roughly 290 qualified leads per 1,000 visitors with over 15 data points each — delivering higher lead capture, better insights and demonstrable sales impact.

Porter Davis

Julie Wright

General Manager – Business and Digital Transformation