Case Study: Guitar Center achieves up to 25% higher add-to-cart rates and personalised shopping journeys with preezie

Guitar Center empowers customers through individualized experiences

Guitar Center, a leading musical instrument retailer, needed to recreate its immersive in-store shopping experience online and guide customers through complex product choices. To solve this, Guitar Center selected preezie’s retail experience platform and guided-selling journeys to better understand visitors and personalize discovery—bringing conversational, embedded journeys to their website.

preezie implemented the first journey in four weeks and now powers 12 focused journeys for beginners, capturing first‑party data and enabling deeper insights. The preezie-powered experiences drive measurable impact: 76% journey completion, site time up to 11% higher, shoppers up to 25% more likely to add an item to cart, and beginners spending up to 25% more—helping Guitar Center optimize marketing, inventory and merchandising.

Guitar Center

Ryan Fitzgerald

eCommerce Operations Manager