Case Study: Curvy achieves 11x ROI and 25% of revenue with preezie

Curvy's bra finder solves sizing problems

Curvy, an Australian specialist in D–K cup bras, was struggling to help shoppers navigate its huge assortment (over 1,000 styles in up to 95 sizes, ~50,000 SKUs) and to provide accurate size recommendations—an especially hard problem because band and cup need to be sized together. Curvy partnered with preezie to deliver a multi-dimensional Bra Sizer and product discovery tools after prior solutions and an in‑house build proved impractical.

preezie developed a multi-dimensional Bra Sizer integrated via Curvy’s live Shopify API and deployed its full suite (Homepage Product Selector, Find My Fit page, Exit Intents and on‑page dynamic quiz) so shoppers can find fit and style in under 30 seconds. The preezie implementation drove measurable results: preezie now delivers 25% of Curvy’s total revenue, a 6.98% conversion rate for preezie users (12.18% for Bra Sizer users) and an 11x return on investment, while enabling rapid replication for new markets.

Curvy

Wesley Blundy

Founder/CEO