Case Study: Oz Hair & Beauty achieves a 254% increase in conversion rate with preezie

Bridging the gap between online and in store experience

Oz Hair & Beauty, a family-owned Australian salon and online retailer, faced a discovery problem on its site: customers were overwhelmed by more than 13,000 SKUs and endless filter-driven browsing. To recreate the in-store consultation experience online they turned to preezie and its guided-selling/interactive workflow solution to make product discovery seamless, engaging and fun.

preezie implemented a set of tailored workflows (7 live workflows) with an easy integration that went live in 4 weeks after minimal data tagging and setup. The result: a 254% increase in conversion rate, stronger marketing insights from preezie reports to spot product and inventory gaps, and high customer satisfaction with preezie’s service and ongoing roadmap.

Oz Hair & Beauty

Guy Nappa

Operations Director