Case Study: Blue Bungalow achieves 78% lower customer acquisition costs with preezie's nextbuy

Blue Bungalow reduces customer acquisition costs by 78% on nextbuy, outperforming Google Ads

Blue Bungalow, an Australian online boutique led on digital by Emma Filliponi, was facing rising customer acquisition costs from paid channels and needed a way to reach new audiences without increasing ad spend. They partnered with preezie and adopted nextbuy, preezie’s brand-to-brand referral network and pay‑per‑conversion checkout widget, to find a more cost‑effective acquisition channel.

preezie implemented nextbuy on Blue Bungalow’s checkout pages (easy to add without developer support), enabling cross‑brand referrals to highly engaged, complementary shoppers and charging only for successful conversions. The result: a roughly 78% reduction in cost per acquisition versus Google Ads (CPA ≈ $8), a 27% higher conversion rate and 13% higher average order value versus Google, and a 7x higher conversion rate versus Facebook — significantly lowering acquisition cost and expanding reach.

Blue Bungalow

Emma Filliponi

Head of eCommerce & Marketing