Case Study: Blue Bungalow achieves 377% increase in conversions and 106× ROI with preezie

Blue Bungalow increases conversions by 377% through guided conversion

Blue Bungalow, a retailer serving a core demographic of women 45+, faced poor online product discovery across more than 5,000 SKUs and wanted to replicate the tailored in‑store shopping experience on their Shopify Plus site. They selected preezie to provide guided product discovery that could handle complex product logic while fitting Blue Bungalow’s brand aesthetics and requiring minimal developer effort.

preezie implemented guided workflows (starting with one and expanding to five) that plugged into the site with just two snippets of code and seamless onboarding support. The result was a dramatic uplift: a 377% increase in conversion rate, a 106x return on investment, 21% of revenue attributed to preezie interactions, reduced bounce rates and immediate engagement — all achieved within weeks as the workflows are optimized and scaled.

Blue Bungalow

Emma Filliponi

Head of eCommerce & Marketing