Case Study: Bay Sports achieves 214% conversion uplift and 500x ROI with preezie

Bay Sports perfects product discovery with guided conversion tool

Bay Sports, an online-only retailer of kayaks and paddleboards, struggled to recreate the in‑store experience online: customers found it hard to compare models and features using standard navigation and filters, generating high volumes of phone, email and live‑chat enquiries. To solve this, Bay Sports chose preezie’s guided selling tool—using Product Finder and Homepage Selector workflows—to help first‑time buyers quickly get confident product recommendations.

preezie implemented customizable on‑site workflows and Exit Intents on Bay Sports’ Shopify store with a six‑week onboarding, easy code installs and ongoing optimisation. The results were dramatic: preezie drives roughly 27% of Bay Sports’ total revenue, delivers over 500x ROI (noted as 527x), increased conversion by 214% (shoppers using the tool are 3x more likely to purchase), and generated over 50% of its preezie revenue via Exit Intents, while average session duration rose ~30% and bounce rate fell.

Bay Sports

Hamish McMinn

Director