Case Study: Arc’teryx drives $1.1M in AI-influenced revenue with preezie

ARC’TERYX $1.1M revenue live in 7 days

Arc’teryx, the premium outdoor apparel brand, needed a better way to help customers understand highly technical products online. Shoppers frequently asked detailed questions about differences between shells, sizing, fit, climate suitability, and activity-specific use, and the existing Gorgias support setup was not designed to proactively educate customers or guide discovery at scale.

preezie implemented its AI Shopping Assistant across Arc’teryx’s AU and NZ sites, giving customers instant product guidance, sizing help, and technical education while working alongside live chat. The team went live in just 7 days, and within 6 months the solution drove over $1.1M in AI-influenced revenue, including about $500K in incremental revenue, while increasing revenue per AI-assisted visitor by $73.

Arc’teryx

Frank Wei

eCommerce Manager