Case Study: STIHL NZ achieves higher engagement and 17% of monthly revenue with preezie AI shopping assistant

STIHL NZ 17% total rev with AI, 5% engagement rates

STIHL NZ, a trusted outdoor equipment retailer, wanted to give online shoppers the same clarity and confidence they receive from in-store staff. The challenge was especially difficult for technical products with similar names, differing battery systems, compatibility questions, and complex specs. They turned to preezie’s AI shopping assistant to simplify information and help customers choose the right product.

preezie implemented a site-wide AI shopping assistant, an embedded product-page widget, and later its discovery bar to make AI more visible and useful across the site. The result was 17% of monthly revenue driven by AI, over 5% visitor engagement, and a 6x higher conversion rate for engaged shoppers, all with less than 2 hours of maintenance per month.

STIHL NZ

Nikki Egene

Head of eCommerce