Case Study: ergoPouch boosts confident baby sleepwear purchases with preezie’s AI shopping assistant

60% recommended products, amazing insights

ergoPouch, an Australian baby sleepwear brand, needed to reduce decision friction and support overload for parents shopping online. Customers were often confused by TOG ratings, sizing, and fabric safety, and the team wanted a better way to help overwhelmed shoppers make confident safe-sleep decisions. The company turned to preezie’s AI shopping assistant to provide guidance in the buying journey.

With preezie’s AI assistant, ergoPouch gave shoppers real-time, personalized answers to product questions and recommendations based on needs like temperature, size, and safety concerns. Over the past three months, the assistant handled 598 AI-assisted sessions, averaged 5.25 messages per session, and delivered tailored product recommendations in 61% of sessions, while answering 179 TOG questions, 111 sizing questions, and 72 trust-and-safety queries.

ergoPouch

Matt Jenkins

E-commerce & Trade Leader