Case Study: 2XU boosts online conversion by 125% with preezie

2XU increased their online conversion rate by +125% in three months with preezie

2XU, a leading global sportswear brand, wanted to improve online conversion among first-time visitors and counteract declining social media performance as third-party cookies faded. To help shoppers better understand its complex product range, 2XU partnered with preezie and used a guided product discovery tool for its compression tights line.

preezie implemented a compression tights finder that asked shoppers about their activity, preferred length, compression level, and other needs, then recommended the best products. Over three months, the tool delivered a +125% uplift in conversion rate, a 51% increase in average order value, and a 95% completion rate among visitors who started the journey.

2XU

Chris Ventura

Global Ecommerce Manager