Case Study: Blue Bungalow doubles engagement and boosts conversions with preezie AI shopping assistant

Double conversion rate, increasing $ AOV

Blue Bungalow, one of Australia’s leading fashion retailers, wanted to make online shopping more engaging, seamless, and personalised for customers while solving common eCommerce pain points like product discovery, support load, and especially sizing across more than 150 brands. To address this, they worked with preezie and its AI shopping assistant.

preezie implemented a conversational AI shopping assistant that provided personalised product recommendations, sizing guidance, product comparisons, and instant answers to customer questions. The results were strong: time spent on site doubled for AI-engaged customers, add-to-cart rate increased by 40%+, conversion rate rose by 85% to 110%, and average order value increased by 7%+.

Blue Bungalow

Rafaelle Champagne

eCommerce & Performance Marketing Manager