Case Study: Dooney & Bourke launches a personalized mobile commerce app with PredictSpring

Dooney & Bourke partners with predictspring

Dooney & Bourke, an American heritage handbag brand, faced the challenge of serving its highly mobile-centric customer base, as 60% of its web traffic came from mobile devices. To enhance the customer experience with greater convenience and personalization, the company partnered with PredictSpring, a leading mobile commerce platform, to develop its first-ever native mobile app.

Powered by PredictSpring's technology and built on its existing Salesforce Commerce Cloud foundation, the solution enabled the rapid launch of an app within weeks. The app introduced features like exclusive "Bag Drop" campaigns to drive purchase urgency and a personalization quiz to inform future product development. As a result, PredictSpring helped Dooney & Bourke create a unique commerce experience that rewards loyal customers with exclusive products, promotions, and content.

Dooney & Bourke

Peter Beaugard

Head of Brand Strategy