Case Study: The Data Appeal Company boosts visitor sentiment with PredictHQ event data

The Data Appeal Company uses events to help destinations become data-driven

The Data Appeal Company, an innovative data solutions provider for the tourism and hospitality industries, needed to understand the key motivations behind visitor travel to help its clients make better decisions. Their challenge was a lack of data explaining *why* travelers were visiting a destination, which limited their ability to provide complete insights for destination marketing organizations. To solve this, they integrated enriched event data from PredictHQ.

By implementing PredictHQ’s intelligent event data via the AWS Data Exchange into their D A/I Destinations platform, The Data Appeal Company could reveal the impact of conferences, concerts, and sporting events on visitor behavior. This solution allowed their clients to create targeted campaigns and adjust pricing and staffing. The results were significant, with PredictHQ's data helping to increase client sentiment by 7 to 13% on average.

The Data Appeal Company

Hannah Babineau

Partnerships Manager