Case Study: Pink Lily achieves unified data-driven reporting with Precog

Pink Lily saves 8 hours a day with Precog

Pink Lily, a rapidly growing online women's fashion retailer, faced significant data fragmentation as it expanded its tech stack. This created operational bottlenecks, including a lack of a unified data view, manual reporting processes, and an inability to link marketing spend to revenue. To enable data-driven decision-making, they needed to consolidate data from sources like Shopify, ShipHero, and various ad platforms into Snowflake, a challenge exacerbated when ShipHero updated its API.

Precog was implemented as the only solution capable of handling the complex data integration, particularly the updated ShipHero API. By automating data pipelines into Snowflake, Precog provided Pink Lily with unified reporting on return on ad spend, eliminated an estimated eight hours of manual work daily, and democratized data access across business teams. This empowered the company with actionable insights and confident, data-informed decision-making.

Pink Lily