Case Study: United Bank improves loan pricing efficiency with PrecisionLender

United Bank - Customer Case Study

United Bank, a $6.6 billion Connecticut-based bank, needed a better way to price commercial loans and understand deal profitability without flying blind. To solve this, the bank turned to PrecisionLender, seeking a live-to-market pricing solution with scenario analysis and a clearer view of portfolio performance while also making relationship managers more efficient.

With PrecisionLender integrated into United Bank’s CRM and loan origination systems, the bank improved portfolio steering, profitability visibility, and pricing discipline. The results included an estimated 200 to 300 basis point increase in ROE, fewer transactions booked with higher returns, and a shift in RM incentives from production-based goals to ROE targets, helping align bankers with shareholder value.

United Bank

Dave Paulson

Head of Wholesale Banking