Case Study: Earthjustice raises record-breaking funds and grows advocacy with Precision Strategies

EarthJustice raises 95% of yearly fundraising goal with Precision

Earthjustice, a nonprofit environmental law organization, faced the challenge of standing out during a crowded election and holiday fundraising season to meet its yearly donation goals. They partnered with Precision Strategies, which provided digital marketing and paid media services, to convince potential donors to choose them for charitable contributions.

Precision implemented a multi-platform digital advertising strategy across Meta, Google, Bing, and others, which was adapted with rapid-response creative following the presidential election. This flexible approach highlighted new environmental threats and targeted both existing and new donor audiences. As a result, Precision helped Earthjustice raise nearly 95% of its yearly goal in just the last quarter, beating the previous year's fundraising record by 207% during key periods and acquiring over 1,000 new monthly sustainers.

EarthJustice